![]() YouTube's CEO wrote in 2021 that the company had paid $30 billion to creators, artists, and media companies over a three-year time frame. TikTok's $1 billion target is small compared to YouTube's overall creator payouts. See how much six creators have earned through the Creator Fund TikTok told Insider it considers factors like video view counts, video engagement, and the location in which a video was seen, when determining Creator Fund payouts. The fund is essentially a big pot of money TikTok uses to pay a subset of creators with at least 10,000 followers who have generated 100,000 video views in the previous 30-day period. The company has not publicly shared how much it's paid out so far from that original commitment. In 2020, TikTok launched a Creator Fund, pledging to pay its users a total of $1 billion over a three-year period. Social platforms across the industry are experimenting with the best way to compensate short-video creators as the format booms. Read about how much one TikToker makes from his audience through its gifting feature on livestreams It's also introduced features like tipping, subscriptions, and gifting that allows users to pay creators in a virtual currency that can later be converted into dollars. Many of the TikTok features that help creators make money put the onus of paying them on outside parties, such as marketers and fans.įor example, TikTok rolled out in 2019 a match-making platform for brands and creators, and in 2021 a tool to streamline influencer marketing. Still, TikTok's overall payouts thus far have paled in comparison to ad-revenue sharing for long-form videos from competitors like YouTube. Read more about how much the TikToker earns in a month, from brand deals to the Creator Fund Vi Luong, a TikToker with around 1 million followers on the platform, previously told Insider she had been earning $150 to $300 a month from the Creator Fund, one of the app's built-in monetization features, depending on how often she posts content and how well it performs. TikTok has introduced several features over the last few years to try to help creators make money, including compensating them out of its own pocket through programs like its Creator Fund. Others look outside TikTok, joining platforms like YouTube or Twitch, which have more mature in-app monetization programs. ![]() Some turn to brand deals as a way to earn a living. That question has been top of mind for many influencers who have taken off on the app. TikTok can be a powerful platform for creators looking to build an audience. Click here for Morning Brew’s privacy policy. The military claims Aung San Suu Kyi's party won last November's election because of fraud.By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew and you accept Insider’s Terms and Privacy Policy. Myanmar is under military rule following Monday's coup, in which the military detained de facto leader Aung San Suu Kyi and declared a yearlong state of emergency. "As it isn't uncommon for to have an official convoy, I thought it was normal so I continued." I was dancing for a fitness dance competition," she wrote, according to the BCC. "I wasn't dancing to mock or ridicule any organisation or to be silly. She recorded the video on a roundabout on a main road leading to the parliament complex in Myanmar's capital, Naypyidaw, according to the BBC, which said that it had been in contact with Khing Hnin Wai and that she "confirmed the video is real." NPR has not independently verified its authenticity.Īfter others on social media cast doubts on the video's authenticity, Khing Hnin Wai shared another Facebook post with several videos of herself dancing in the same location, saying she had been working out there regularly for the past 11 months. Resty Woro Yuniar, a reporter for the South China Morning Post, wrote on Twitter that the music in the background is an Indonesian song called "Ampun Bang Jago," which she said was "used widely on TikTok during Omnibus Law protests last year." Those protests in Indonesia targeted government reforms that critics said would harm workers and the environment. ![]() Asia Myanmar Coup: With Aung San Suu Kyi Detained, Military Takes Over Government
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